How long can you hold your breath for?

Given your answer, you may realize the importance of this human function that we so often take for granted.

If we care that much about the food we eat three times a day, or the water we drink 8L of, how much more should we care about that which we do 20,000 times each and every single day?

This is why we need to bring back awareness to the quality of the air we breathe!

Since all change happens from within, we have come to realize that the only way to truly make a change is to change ourselves. This is reflected in the space we spend most of our time in; our home and our workspace.


It is said that the last thing a fish notices is the water in which it swims.

In the same way, we may be tempted to ignore the air which we breath all the time. But we have also noticed those speckles of dust floating through the air when the sunlight passes throughout it. Do we feel comfortable knowing that we are breathing all this dust? Especially since it is known to contain allergens, bacteria, pollen, fungi, to say the least.

That’s a choice left to you as a free individual.